Earthkeepers is the philosophy that guides the brand, reflected in the majority of new frames. Developed through a responsible use of materials that respect the surrounding environment, the frames are made of at least 35% bio-based plastic material. The collection is divided into two clusters: modern casual, which includes current and urban eyewear, and heritage/outdoor, featuring lightweight, comfortable, sporty designs to be worn in the outdoors. The logo becomes an iconic detail, enhancing the various frames along with rubber embellishments and high-performance polarised lenses, which protect the eyes from harmful sun rays. The shapes range from round to pilot, all the way to typical sports-style wraparound frames.
The colour palette features classic shades such as black, havana and blue in matte finishes along with bright red and orange hues.