For the first time in its history, Ray-Ban has launched their first ever Middle East exclusive product – Ray-Ban Legacy. Since Ray-Ban first launched in the 1930s, the brand has been instrumental in pushing boundaries in music, art, and culture, with symbolic designs that are instantly recognizable. Legacy is a special pair celebrating these creative pillars from the region, whilst combining modernity and heritage into a classic Ray-Ban shape that showcases timeless tradition and Arabian artistry.

As part of this momentous occasion for the brand and its ties to the Middle East, Ray-Ban has reimagined the iconic Wayfarer by linking the synonymous style in synergy with the rich fashion, music and traditional heritage of the local landscape. The sunglasses come in a classic black, featuring gold detailing on the temples and a gold Ray-Ban logo. What elevates this style and really enables it to mix modernity with ancestry is the traditional “shemagh” pattern on the inside of the temples in a stunning brushed gold shade. Every pair comes in its own custom designed box showcasing the symbolic ‘shemagh’ print, with the intricate packaging highlighting the brands first Middle East exclusive.

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