The brand name itself has an echoing take, experimenting with getting a classic silhouette to a fresh direction, something that caters for the young millennial generation. The brand successfully captures the streetwear scene because it has the street and people at its core. OFF-WHITE gives the youth freedom to style themselves instead of dictating who the wearer should be.

Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.

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