The latest GUESS eyewear collection features an on-trend array of effortlessly chic, timeless designs which draw on GUESS style codes to create head-turning models that perfectly embody the GUESS attitude. Modern-classic designs for men are given contemporary touches, while women wear fun, alluring and feminine styles in a stunning color palette that are sure to complete any fashion-forward outfit.

One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale’s was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story. The Marcianos vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle. Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns and turned unknown faces into famous models, including Claudia Schiffer, Carre Otis, Eva Herzigova, Anna Nicole Smith, Laetitia Casta, Carla Bruni, and Naomi Campbell. Today, GUESS is a global lifestyle brand with a full range of apparel and accessories, 19 licensing partners, and 1,705 stores in over 80 countries.

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