Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with products ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation. DITA has a cult-like following and is a must-have accessory for many celebrities, musicians, athletes and fashion industry insiders around the world.

Quality is of the utmost importance when it comes to design and craftsmanship of DITA frames. Focus, Discipline, Time, Sacrifice, Failure, Success are the qualities that make the ordinary extraordinary. This is why each design is treated independently, taking months from conception to production. Craftsmanship is the cornerstone of DITA’s reputation for quality and innovation – that’s why our relationships with some of the world’s most highly regarded artisans have lasted not years, but decades.