The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles.

BMW eyewear is characterized by the same meticulous craftsmanship and attention to detail for which the German car manufacturer is renowned around the globe. The new BMW eyewear collection presents sunglasses and optical frames characterized by the highest quality materials and declined in styles that reproduce iconic elements of the brand's design in both classic and daring shapes. Luxury and elegance combine with innovative technologies to create three lines of eyewear for every BMW style enthusiast.

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