Bally is a company of deep heritage and youthful vigour. It is an urban brand in its widest definition: Bally is embraced by independent stylish women and businessmen as well as by hip-hop artists. The brand ethos always returns to that moment of joy and humour when Carl Franz Bally brought home a dozen pairs of shoes for his wife, in the hope that one would pair would fit her. A moment of luxury and happiness.

Taking cues from the architectural and artistic inspirations behind the new Bally collection, a diverse range of new season sunglasses cater to customers seeking the latest optical shapes, as well as alltime classics finished with signature finishes.

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