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THE REACH CAMPAIGN AND RIVOLI GROUP PARTNER TO HELP ERADICATE NTDs IN VULNERABLE COMMUNITIES



 
  • Reach launched its ‘50 Days to Transform 5 Million Lives’ campaign to protect five million people from neglected tropical diseases on 14 October
  • Proceeds from participating Rivoli Group stores to go towards cause
  • Over 200 million people worldwide in need of treatment for river blindness while 859 million people are at risk of lymphatic filariasis
 

The Reach Campaign, an awareness and fundraising initiative which aims to end neglected tropical diseases (NTDs), announced today - on World Sight Day - that it is partnering with Rivoli Group as part of its ‘50 Days to Transform 5 Million Lives’ campaign.

 

Continuing the commitment of the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan, to disease elimination, Reach aims to help end two devastating NTDs, river blindness and lymphatic filariasis.

 

Under the partnership theme of ‘It’s Time to See the End of River Blindness’, the two organisations have installed an eye-catching sand time clock at The Galleria Al Maryah Island, that will count-down the next 50 days of the campaign and engage the public to contribute to the cause.

 

As the campaign’s first marketing partner, Rivoli Group will have all their stores i.e. across both watches and eyewear, participate by donating a portion of proceeds from the sales of selected products to help end river blindness and lymphatic filariasis in vulnerable communities. Both divisions of the Rivoli Group – Watches & Vision Care will be supporting the fund raising through special initiatives across their stores, which will include matching the AED 2/- contribution on every purchase made by a customer. Additionally, Rivoli Vision eyewear stores will also donate a portion of proceeds from the sale of selected eyewear products as well as aim to generate customer donation through vision screening pop-ups.

 

Just AED 2 can provide the medicine and treatment to protect one person from river blindness and lymphatic filariasis, and several other co-endemic diseases for the entire year.

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